64% Of Consumers Use Google My Business To Find Business Info. To gauge the transformative impact of a variety of digital methods and strategies within the food and beverage industry, RSM conducted a survey of middle market businesses late last year. 91% Of Customers Read Reviews. Having a reputation management strategy in place pays off, as online reviews are the second most trusted source of online information. Want more customers for your Food & Beverage business? (Source: BrightLocal), Improves business visibility through local SEO, Helps you understand your customers’ behavior. Encourage Customer Advocacy To Increase Sales & Retention. The nitro trend has already hit the beer and coffee markets, to the delight of … (Source: Revenue increases by twofold with a 12% rise in advocacy. eCommerce sales will account for 20% of retail sales globally in 2022. This market’s growth rate and volume of consumption will make it more competitive than ever. (Source: About 50% of small businesses in the US do not have a website. These educate users about your business, helping them find, contact, visit and visualize it. New Era of Voice Technology: Voice technology is not something new. (Source: BrightLocal), As much as 97% of review readers also read the account owner’s replies to reviews. Each member firm is responsible only for its own acts and omissions, and not those of any other party. Whether they are seeking culinary tutorials or reaction-video entertainment, this audience is highly engaged – an ideal opportunity to gain more eyes and dollars for your brand. (Source: Find the perfect consumer advocate for your brand: Target social media civilians (i.e. These solutions can streamline supply chain, identify and track consumer preferences, and manage compliance needs, to name just a few critical areas; they can also provide in-depth analysis and valuable forecasting capabilities for smarter measurement and improved business decision-making. As food and beverage companies continue to manage through the pandemic and plan for the road ahead, what’s the formula for success? Stay on top of the latest business insights and strategies to mitigate coronavirus fallout and risks for middle market companies. Social media packs enough punch to claim that it is one of the most lucrative ... 2. (Source: 79% of users trust blogs for information about food. Here are some of the top ingredient and flavour trends that have impacted the 2020 food and beverage industry and will remain to please customers in the coming years. While photos and videos of artfully prepared meals fill our Instagram and Facebook news feeds, so too are petitions against food producers, restaurants and other businesses, as well as stories and photos of meals gone wrong or poor customer service. Who should be leading and guiding decisions related to technology efforts within the business? An overwhelming 92% of people trust recommendations from people they know. Predictions for food industry trends in 2021 include plant-forward products, personalized nutrition, omnichannel distribution and technology to drive the year towards new innovative products and creative solutions to complex problems. Almost Half Of the Small Businesses In The US Do Not Have A Website. National Consumer Products Leader, Visit our harnessing technology and data resource center». October 21, 2019. Siemens frequently Canned wine, hard … The smart phone has enabled the consumer to communicate and do business ‘on-the-go’ and now individuals demand food and beverage products which match their changing lifestyles. Elements of digitalization (or digital transformation or Industry 4.0) are applicable across industry and manufacturing, including food & beverage. Norway's food and beverage service industry generated increasing revenues during the period from 2008 to 2018. What challenges, concerns and risks are executives encountering? (Source: Food bloggers have four times as many followers than any industry. The survey which was carried out by IT specialist, CSB-System, indicated that continued pressure on pricing across the globe would likely result in … Digitalization trends in the food & beverage realm play an increasingly large role at this conference. Survey report explores the transformative impact digital strategies have on middle market food and beverage companies. Because the food and beverage industry faces unique challenges (seasonal changes, demand for differentiated SKUs, increasing regulatory/quality restrictions, complicated production planning and the sheer scale of production), it is uniquely situated … The artificial intelligence in the food and beverage market is expected to register a CAGR of over 65.3% during the forecast period, (2020 - 2025). A simple website can help your food & beverage brand: To recap, some of key takeaways regarding strategies for gaining more customers in the food and beverage industry are: Digital Strategy Master Guide: What Business Leaders Need To Know About Growing Their Brands Online, Website Marketing Strategy: How To Attract Targeted Traffic To Your Website, How to Create a Social Media Branding Strategy From Scratch, We Increased DesignRush’ Organic Traffic By 681% In Six Months – Here’s How, Unique Approach To Driving Results Online, We Value The Results We Create For Our Clients, Get In-Depth Insights Into The Latest Digital Trends, Proven Industry Leadership & Recognized Results, Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. 92% Of People Trust Their Peers’ Recommendations. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. 79% Of Consumers Trust Food Blogs. To make the most it, create content around: YouTube enjoys a great following among food & beverage customers. Digital transformation is rewriting the consumer products industry. Hate to waste. Beer and soda are no longer the only beverages that come in cans. non-influencers) who are active and passionate about your brand. 64% of consumers have used Google My Business to find the address or phone number of a local business. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. Brands that uphold these values are well-positioned to benefit from the increase in environmental and health awareness. 6. Almost half of all adults watch food videos on YouTube. Streamlined Production. Changes in consumer demands toward preferring fast, affordable, and easily accessible food options have led to a transformation in the food and beverage industry, with market leaders leveraging advanced technologies, such as artificial intelligence and machine learning to scale operations and help companies … See Who Else is Coming (Source: 56% of action of Google My Business listings are website visits. Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year. Optimize Your Profile To Drive More Traffic To Your Physical And Online Stores. Some of the ways your brand can incorporate social media into your digital strategy are: Food bloggers command one of the highest degrees of trust online. Even as the post-pandemic marketplace continues to evolve, operators have learned to meet the challenges. Blockchain's future in food and beverage companies is now When a prospective customer searches for your business on Google, the GMB page will show your working hours, website, location and photos at the top of the search results. In this article, we will look into some of the most effective digital trends that will help food and beverage businesses gain more customers in 2020. While findings were compiled prior to the coronavirus pandemic, much of the analysis and insights can be applied in this post-COVID-19 world. Encourage the sharing of this passion to stimulate brand advocacy and reap its benefits. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. Food and drink products are something your customers are passionate about. Click through the gallery to see them all. Serve Them Your Products Via Vlogs, Tutorials Or Ads. (Source: BrightLocal), 76% of users trust online reviews as much as a recommendation from their friends and family. Leverage Their Enthusiasm. SPECIAL REPORT | July 31, 2020. Their educational and/or entertaining content provides great opportunity for food and beverage businesses to increase brand awareness and retention, as well as gain new customers. Channel That Trust To Your Brand. Food and beverage forecasting is not a science, and just like in any art form, trends in the foodservice world are constantly shifting to reflect the changing interests and needs of our guests and consumers. Google My Business, which is largely underestimated by food & beverage businesses, is used by 64% of consumers to find the info they need. Overall, COVID-19 has caused changes to traditional norms in the food and beverage industry. Food Delivery. 3. Consider Reputation Management As One Of The Pillars Of Your Digital Strategy. This is the growing consumer trend of eating healthy foods that promote phys… High cost-sensitivity . (Source: US online grocery market has grown from $12 billion in 2016 to $26 billion in 2018. As food and beverage businesses move beyond the effects of the pandemic—from revive to thrive—it’s hoped that this report will provide organizations ideas and opportunities for improvement, affirm ongoing digital strategies and provide comparison analysis of industry peers. You can incorporate video, or more specifically, YouTube marketing into your digital strategy via: Video can help your food & beverage brand to: Your F&B business should encourage customers to leave reviews that you need to monitor closely for higher customer satisfaction. Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. In 2020, food and beverage will generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. Top trends in the food and beverage industry According to 2019 data from eMarketer , grocery e-commerce will grow 18% this year in the U.S. alone — and will rank as the fastest-growing product category online. 1. (Source: BrightLocal), Each month, an average business gets 59 actions from Google My Business listing. Food and drink businesses are the most mentioned brands on Twitter – with a 32% share of tweets. Create wasteful, junky food at your peril. Over the past years, digital trends in the food & beverage (F&B) industry provided alternative methods to adapt to consumers’ ever-changing demands. (Source: Generally, online reviews are the second most trusted source of information for users. Technology is influencing strategies for product innovation and specialization and highlights the importance of transparency and traceability in the Food, Drug, and Beverage industry. Social Media Loves Food & Beverage Brands. The reasons why all this effort makes sense is best reflected in these stats and facts: Some general tips on how to set up a profitable online review system for your business are: Google My Business (GMB) is an overlooked business directory that is ideal for companies in this niche and one of the hottest digital trends in the food and beverage industry. Capitalize On This Opportunity Whether Your Are Selling Online Or Not. However, are middle market food and beverage companies optimally harnessing the full power of digital? (Source: Educate your audience on your product portfolio, Educate your audience on the use of your products and their versatility, Gain customer loyalty through user-generated content, Run promotional campaigns to increase store traffic. (Source: BrightLocal). Extra tip: 2020 will continue to see the growth of the organic, vegan and sustainable food & beverage trends. (Source: 48% of online shoppers utilize large eCommerce marketplaces. Reward their passion with attention, freebies and other online or offline perks. Insights into digital trends in the food and beverage industry. Coffee spritzes will be the drink of 2020, according to nearly a … In this article, food industry leaders and innovators weigh in on top trends driving change toward a healthier and more sustainable food future. Carol C. Lapidus  (Source: Think With Google). Looking to grow your brand online? Many companies are leveraging technology and data to achieve business goals, but need to remain mindful of the new risks this can introduce. (Source: By 2025, online sales will make up 15-20% of overall sales in food and beverage industry, which is ten times more compared to 2016. 4. 86% Of Millennials Turn To YouTube For Food & Beverage-Related Tips. (Source: Customers who are referred to by other customers have a 37% higher retention rate. Top 2021 Food and Beverage Trends. Globally, around 1.3 billion tons of edible food is thrown away each year and this is … Modern consumers seek more nutritious options, which has prompted beverage companies to innovate low- and no-sugar drinks while retaining enticing flavours. (Source: Think With Google). More businesses in the food & beverage (F&B) industry are now investing in digital innovations due to the fast-paced evolution of technologies and the changes brought about by the Covid-19 pandemic. We bring you the top 10 most-read trends stories from the food and beverage industry in 2020, with trends such as e-commerce, sustainability, food safety and security and dairy trends coming up on top. Naturally, we could mention all the new current trends in the sector by mentioning those related to plants, sustainable development or even snack food, to name but a few. (Source: 86% of millennials turn to YouTube for guidance on topics like preparing meals. The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. Food bloggers wield a great deal of trust among readers. This report features the trends we believe to be shaping the food & beverage industry in 2019: lifestyle adjustments – from vegan to keto; “hot” ingredients – such as cauliflower, tea, coconut, cold brew coffee and nut butters; stress-free solutions – such as on-the-go BFY consumption; and the search for quality protein and “healthy fats” is changing the industry this year. Summary Of The Top Digital Trends For Your Food & Beverage Businesses. Bolder flavors are here to stay. 7. The Cream of the Crop – The Digital Food & Beverage Audience Raise a glass with Digital Marketing and eCommerce executives from every flavor and vertical; retail, brands, grocery, beverage, tech, and more. (Source: Stella Rising). Low/no sugar. At the same time as we are seeing technology transform consumer behaviour and expectations, we are seeing the rise of holistic health. (Source: Introduce your product to new audiences and gain larger following, Educate the audiences on the use and versatility of your products, Increase trust in the quality of your product, Organic / vegan / allergen-free product composition, Environmental and social benefits of your production process, Environmentally and socially responsible values and motives. The amount of data required to successfully proceed in food and beverage … Clients obtained through customer advocacy have 37% higher retention rates. Some of the best practices for optimizing your GMB page in 2020 are: Word-of-mouth has been one of the most powerful marketing channels since the infancy of trade, and it its power translates to the digital environment unscathed. 2. We Love These Digital Food Marketing Trends. All of our interactions with food have become hyper-digital and socially shared. 1. We’ve gathered the data, researched what other influencers in the food and beverage industry are saying, and added our own conclusions to give you our take on 2021 food trends. (212) 419-8286 Customers have become increasingly receptive to different cuisines … While already a trend in the sense that people have adopted food delivery and takeout out of sheer necessity, these actions will become a regular habit in 2021. The smarter move is to take these trends on board. 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