Demographic definition is - the statistical characteristics of human populations (such as age or income) used especially to identify markets. “American” itself is a problematic term since “American” can refer to every country in the Western Hemisphere. Demographic characteristics and processes - free-standing questions If you're seeing this message, it means we're having trouble loading external resources on our website. 0000006570 00000 n She mentioned that she was able to get her salary raised by an amount that was more than the annual salary of the audience members. To what groups do the audience members’ predominantly belong? For example, a common example is given about audiences of the Roman Catholic faith. a birth), for a specified time and place. You’ve sent out your demographic survey questions—nice job. For example, the number of Internet users in 1980 was miniscule (mostly military personnel). Rate = The frequencyof a demographic event in a population for a given time period divided by the population “at risk” for the same time period. Governments use analysis of the demographics makeup in a population to plan strategies and ongoing public service programs. At the same time, one should not totalize about a person or group of persons. 41 0 obj <> endobj Knowing these facts will help you find ways to choose topics, select approaches and sources for those topics, know when you should explain an idea in more detail, avoid strategies that would become barriers to communicating with the audience, and/or include personal examples to which the audience members can relate. Saying, “When I bought my BMW 7 Series” (a car that retails at over $80,000) would not make a good impression on someone in the audience who is struggling to make a car payment on her used KIA. investigated the demographic characteristics of stroke patients in hospitals (Bonita et al., 1997). See also Older workers and Youth. Demographic Measures Types of Measures: Count = The absolute numberof a population or demographic event (e.g. 0000006725 00000 n • Inclusive language, which will be discussed in Chapter 10, will be helpful in these situations. Young people are concerned about career choices; people over 60 are concerned about retirement. Occupation 10. We are also generally proud of our educational achievements, so they should not be disregarded. List of Canadian census areas demographic extremes. Having a certain credential is supposed to be a guarantee of having learned a set of knowledge or attained certain skills. Totalizing is taking one characteristic of a group or person and making that the “totality” or sum total of what that person or group is. Incorporating demographic variables in brand management provides many practical benefits for service providers. Excess deaths 6. How to use demographic in a sentence. All missing data points were not included in the final analysis. 2. Therefore, knowing that your audience is 18, 30, 55, or 70 is important, but it is just one of many factors. tions of a number of demographic characteristics of interest to social science researchers. Census Bureau data – free to use and a wealth of demographic information. • Demographic information (race/ethnicity, gender and age) of Twitter users were detected by applying name analysis to Twitter profile names. Anglos are often guilty of confusing Hispanic (a language category) with cultures (a more regional or historical category), and overlooking that Mexican is not Puerto Rican is not Cuban is not Colombian. Demographic survey questions are designed while keeping in mind the core subject matter to gain the right information from respondents. Some of them are obvious and some not as much. It should be noted that many social scientists today reject the idea of race as a biological reality altogether and see it as a social construct. First, even if most Roman Catholics take a pro-life position, they are aware of the issues and are adults who can listen and think about topics. Employment status 5. However, it is unlikely these general tendencies are going to disappear any time soon. 0000003390 00000 n 0000003289 00000 n Demographic information allows you to better understand certain background characteristics of an audience, whether it’s their age, race, ethnicity, income, work situation, marital status, etc. As diversity increases, audience understanding and adaptation becomes more difficult. Demographic characteristics can refer to age, sex, place of residence, religion, educational level and marital status. Family status, such as whether the audience members are married, single, divorced, or have children or grandchildren may be very important to the concerns and values of your audience and even the reason the audience is brought together. In Jordan, there is as yet no information available relating to the stroke profile. I personally feel that the Millennials get a bad rap! Demographic characteristics synonyms. %%EOF For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. We might think in terms of a few racial groups in the world: Caucasian, African, Asian, Pacific Islander, and Native American. Please help improve this article by adding citations to reliable sources. Results: Increased age was associated with greater acute and chronic fatigue and poorer recovery. Analysis by demographic characteristics also shows at what age certain diseases and conditions typically affect persons as well as how life events, choices, and circumstances (e.g., marriage, military service, and educational attainment) affect health outcomes. Second, in terms of thinking about demographic characteristics, not all of them are created equal, and not all of them are important in every situation. The first demographic characteristic is age. LIST OF STATISTICAL TABLES Note : Figures in tables may not add up to the total due to rounding. The demographic characteristics of a population, such as sex, age, and race/ethnicity, strongly influence the disease burden within a community. In a negative sense, the demographic characteristic might tell you what subjects or approaches to avoid. The term also refers to the study of such categories in a business context. • Differences of human mobility patterns were compared across different demographic groups. Comparison of 2010 Census Counts and Demographic Analysis Estimates for Children by Single Year of Age Source: Revised 2010 Demographic Analysis Estimates (released May 2012) -6.0% The characteristic also needs to be included when relationship among members of the household is important for data processing or analysis. 0000001246 00000 n A cross-sectional survey of 1228 adults was conducted in November 2007 in the town of Juba, the capital of Southern Sudan. Getting married and/or having a child often creates a seismic shift in how a person views the world, his responsibilities, and his priorities. 1. In a country of increasing diversity, demographic characteristics are dynamic. used to compute demographic indicators in 31 European countries. Race/ Ethnicity/immigration status 13. Comorbidities 5. Baseline data from two studies that focused on hypertensive adults (N = 1190; M = 62.28 years, SD = 11.98; 35.5% female; 45.9% African-American) were analyzed. Demographic Resources. 1958. Instead of reaching an entire market, ... they often share similar characteristics and thought processes. More and more grandparents—middle and lower incomes—are raising grandchildren. Two or three might be important. Although the impact of customers’ perceived values on their attitude and behavior has been extensively examined in the past, studies connecting customers’ demographic characteristics and their tourism behavior remain scarce. Do not follow the habit of starting sentences with “I don’t know if this is 100% correct, but…” or even worse, the habitual “I’m sorry, but. We sometimes spend more time at work than any other activity, except sleeping. Methods. Mobility Footnote 41. Again, be mindful of what the group values and what binds the audience together. Figure 1. Women tend to be less direct, to ask more questions, to use “hedges” and qualifiers (“it seems to me,” “I may be wrong, but . It is a broad field that has applications for strategy, design, management, organizational culture and marketing. Ponniah Ph.D., Second, Roman Catholics are not the only people who hold views against abortion. This article needs additional citations for verification. Age and sex 2. Format.hum DO DEMOGRAPHIC CHARACTERISTICS OF ACADEMICIANS Item Preview remove-circle Share or Embed This Item. .”) and to apologize more, often unnecessarily. Demography (from prefix demo-from Ancient Greek δῆμος dēmos meaning "the people", and -graphy from γράφω graphō, ies "writing, description or measurement") is the statistical study of populations, especially human beings.. Demographic analysis can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. In many cases, your reason for being the speaker is connected to the group identity. 60 0 obj<>stream This means it is a view of humanity that has arisen over time and affects our thinking about others. In some ways, these differences are traditional and some writers, especially women, are trying to help others avoid these patterns without losing the positive side of female or male communication differences. Data were analyzed descriptively, including frequencies, means, medians, and standard deviations. Marketers and other social scientists often group consumers into segments based on demographic variables. According to Deborah Tannen (2007), a scholar of linguistics and a wellknown author, men and women in the United States have divergent communication styles. This total coverage hides marked differences across type of population of concern. Sex or gender 15. The second part of the questionnaire asked for the respondent's socio-demographic characteristics such as age, gender, and income. So, male speakers should allow time for questions and work hard at listening. Male speakers, on the other hand, are more deductive and direct; they state their point, give limited details to back it up, and then move on. Data on the labor force characteristics of employed and unemployed persons, plus hours of … 0000006286 00000 n Therefore, if you are a woman speaking to an all-male audience, be direct without mimicking “male talk.” Avoid excessive detail and description; it will be seen as getting off topic. Does this section on demographic characteristics leave you wondering, “With all this diversity, how can we even think about an audience?” If so, do not feel alone in that thought. These include qualities such as age, sex, family status, education level, income, occupation, and race. It may simply be where they were christened as an infant, but it is a connection—“I’m in that group.” About 23% of Americans are being called “nones” because they do not claim a formal religious affiliation (Pew Research, 2015). Demographic definition, of or relating to demography, the science of vital and social statistics. . The second way to think about region is as “residence” or whether the audience lives in an urban area, the suburbs, or a rural area. Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Profiles of General Demographic Characteristics are released as individual files for each of the 50 states, the District of Columbia, and Puerto Rico; and for the United States. Similar analyses were conducted with PA participation ‘dose’ further subdivided into four ordinal categories: No PA; Non-sport PA only; Sport 1–3 times per fortnight; and Sport 4+ times per fortnight. 0000001492 00000 n You might find that most live with their parents, or that 60% of them are planning to enter a health profession, or that one-third of them have children at home. 1 people chose this as the best definition of demographic: Any of the classification... See the dictionary meaning, pronunciation, and sentence examples. The LibreTexts libraries are Powered by MindTouch® and are supported by the Department of Education Open Textbook Pilot Project, the UC Davis Office of the Provost, the UC Davis Library, the California State University Affordable Learning Solutions Program, and Merlot. Additionally, not all Roman Catholics agree with the official church stance, and it is a complex issue. If you live in the city, you probably do not think about being without cell phone or Internet service, but many people in rural areas do not take those for granted. She is quick to point out neither is all good or all bad, nor do they apply to every single person. To address this concern, you should keep in mind the primary reason the audience is together and the demographic characteristics they have in common—their common bonds. This lack of direct communication does not sound the same to men as it does to women. Messages that acknowledge the importance, diversity, and reasons for occupations will be more effective. LIST OF STATISTICAL TABLES Note : Figures in tables may not add up to the total due to rounding. Methods In a cross-sectional study, victimization and demographic, clinical and psychological characteristics were assessed in 243 treatment-seeking patients with dual diagnosis. Age and sex Table 1 has counts of death involving COVID-19 and select causes of death by sex and age group for the United States. That’s not the end of this story though. Nationality 9. testing prior to and following three 24-hour on-off shifts. 3 people chose this as the best definition of demographics: Demographics is defined a... See the dictionary meaning, pronunciation, and sentence examples. 0000003017 00000 n Did You Know? Have questions or comments? 0000054769 00000 n According to the National Center for Education Statistics (2015), 38% of college students are over 25 years old. ATTRIBUTE : It is a characteristic quality. The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. Email: sircollins28@gmail.com Prof. V.M. Place of death 4. Region, another demographic characteristic, relates to where the audience members live. There are several other demographic characteristics, however. Examining the demographics of the Sonoma County population provides context to the average life expectancy and premature mortality data explored in this report. We expect certain levels of education or certain occupations to make more money. In almost all cases you will be speak ing to a “mixed” audience of men and women, so you will have to keep both groups in mind. Socio-demographic Characteristics of Telephone Access in Australia: Implications for Survey Research x Prepared by the Social Research Centre Executive Summary The National Health Survey (NHS) 2017-18, undertaken by the Australian Bureau of Statistics In this Data Gem we will break it down for … Americans, especially in the East, are very conscious of their state or region and identify with it a great deal. 0000005740 00000 n These neat categories still exist for many, but in some respects they seem outdated. Marital status 8. At the same time, the purpose, subject, and context of the speech will probably define how and whether you address the demographic characteristic of gender. However, this analysis misses three points. 0000000696 00000 n As acceptance of people of various sexual orientations and lifestyles becomes more common, we can expect that these differences will lead to people feeling free to express who they are and not be confined to traditional gender roles or stereotypes. 0000002202 00000 n Occupation may be a demographic characteristic that is central to your presentation. Denmark, Sweden, and Israel are among the countries that maintain universal registers for demographic purposes — recording the major events (birth, marriage, moves, death) that happen to each individual so that up … 1525057, and income since official Roman Catholic faith. ” ) and of those with polyvascular (! Teaching and practices of the audience together or Embed this Item to have children, and reasons occupations... 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As coastal Southeastern states and more grandparents—middle and lower incomes—are raising grandchildren 25 years old an even more complicated,.